Select Work Experience
Lead Designer + Founder | Hello Helen Design
(2018 - present)
Visual Branding and storytelling. Content and strategy. Support of all kinds. Print and digital design.
Chief Creative Coordinator | Cindy Unleashed!
(2018 – present)
Design print materials, websites, marketing ads, and publications. Engage in communications with clients, students, vendors and outreach partners. Plan, implement, and host networking and social events. Technological assistant and advisor. Schedule, monitor, and moderate classes, meetings, retreats, and virtual conferences. Manage and maintain social media accounts. Video production and editing. Maintain schedules, process payments for vendors and contractors, maintain expense and income records and reports for multiple arms of the business enterprise (including Galactic Council of Women*, all genders welcome, Prosper Plus, and Cindy Unleashed!).
Designer + Social Media Coordinator | Fireball Printing
(2018 — present)
In-house designer for print projects including postcards, large format displays, books, business cards,
logo design, and more. Blog writing and social media account content creation and management.
Visual Strategy Manager | Pennsylvania SPCA
(August 2018 – December 2021)
Event and project logo creation. Branding revitalization and integration. Fundraising strategy and implementation of campaigns, initiatives, and programs. Content creation and design for social media, direct mail, and events. Designer for all invitation packages, fundraising books, location signage and displays. Photographer for all materials and press. Conceptual lead and facilitator for keynote film for PSPCA’s premier fundraising galas (3 years in a row) and website redesign projects.
Associate Director, Creative Strategy and Integrated Communications | University of Pennsylvania
(October 2014 – July 2018)
Created Presidential priority projects for major fundraising campaigns from concept to execution. Collaborated fully with Senior Director on all aspects of communications strategy, content development, and strategic campaign resources.
Provided leadership and expertise on digital media, graphic design, branding and messaging. Prepared Presidential briefings. Communicated with, coached, and guided faculty and students for live Campaign events.
Assistant Director, Creative Strategy and Integrated Communications | University of Pennsylvania
(February 2012 – October 2014)
Assisted Senior Director in all aspects of planning, development, and execution of high-end campaign conclusion projects with special emphasis on digital media and graphic design, as well as project direction and coordination. Led stewardship communications for campaign conclusion projects.
Administrative Assistant | University of Pennsylvania
(October 2009 – February 2012)
Assistant to the Executive Director. Handled all administrative needs including budget, maintenance of digital assets, and communications with staff. Assisted in design for promotional packaging and materials. Developed and designed event websites, campaign leadership newsletters, and fundraising brochures. Served as photographer for events and campus coverage.
Office Manager and Marketing Coordinator | Music Together (October 2019 – February 2012)
Worked closely with Center Director to facilitate classes and activities. Acted as school registrar. Collaborated with teachers to expand school offerings. Advised and facilitated website and branding redesign projects. Led grassroots marketing campaigns. Designed materials for new programs and initiatives.
Education
University of Pennsylvania
College of Liberal and Professional Studies
Creative Studies
Katherine Gibbs College
Visual Communications
References and specific project examples upon request.